1950s Rams

Beachwood: inside the numbers

The third big source of inspiration for Beachwood came into play when it was nearly finished. I noticed the street sign numbers looked a lot like uniform jersey numbers. Sports is a big part of LA’s history and culture, so I thought, how can I make this the ultimate uniform number font? Warning: we’re going […]

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Road signs and font testing

Signs point to Beachwood

Five years ago I had the mind-bending experience of visiting the Mendenhall Museum in Buellton, an incredible collection of road signs and other car memorabilia. It sits only about 45 minutes north of me, but it felt like a time machine that took me back 70 years: I was especially fascinated by these road signs, […]

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