Custom Fonts
I help companies tell the story of their brands and products through original typeface designs.
In the Works
Follow along from A to Z as I explore the typefaces that rise up out of a place and come to define it. Then watch as I create a new font family inspired by each place.
Getting to Paradise Point
Paradise Point was birthed from the single-weight Pleasure Point I designed for Comicraft back in 2014. This was another font (like Hyperspace Race) that I always wanted to make more fun and extensive, with wides and bolds and extra features and such. And it’s finally here! My first step was stretching and pulling the tall […]
About
Building on decades of experience as a designer of fonts for comic books, video games, TV shows and movies, John Roshell’s Swell Type takes inspiration from the real-world signs and scenery of California, presenting fun, friendly, functional fonts inspired by everything from the Gold Rush and fruit-crate labels to surf and skateboard culture, Silicon Valley, aerospace industry and the entertainment biz.