Client: Zynga
Art direction: Michael Ballard
For the primary font in their game Looney Tunes Dash, Zynga wanted something fun, bold and cartoony.
I put together a quick A-Z and numbers for a solid weight as a starting point, and they loved it from the get-go.
We then expanded it into inline, outline and shadow options for layering and color effects to mimic the classic Looney Tunes cartoon logo.
The cherry on top was getting to design an companion script font based on the classic That’s All Folks lettering at the end of the cartoons I loved as a kid!
These font families were eventually made available through Comicraft as Hero Sandwich & Merry Melody.
Completed fonts
In Action
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