Art direction: Toni Kysenius
In 2012, Rovio spun off the Angry Birds nemeses into a new game, “Bad Piggies”, and commissioned a font for the in-game graphics and branding.
They’d been using my Comicraft font Battle Cry during the game’s development, so I used that as a starting point, then made it bolder, with top hooks and notches to try to capture the piggies’ irreverent, juvenile spirit.
Of the finished version, the Rovio crew said, “Everybody loves them and feels that they really speak the Piggies’ language!”
The fonts were used for the game scoring, promotional graphics, and all kinds of merch.