![fairytale-main Fairy Tale Twist](https://swelltype.com/wp-content/uploads/2021/02/fairytale-main.png)
Client: Zynga
Art direction: Michael Ballard
For this medieval-themed game, Zynga asked for something “fantasy, but heavy and bold.”
To discover the right balance, I drew several versions of each letter, from simple and straight to curvy and ornate.
![fairytale10-sketch Fairy Tale sketch](https://swelltype.com/wp-content/uploads/2021/01/fairytale10-sketch.png)
![fairytale10-caps Fairy Tale samples](https://swelltype.com/wp-content/uploads/2021/01/fairytale10-caps.png)
![fairytale10-feedback Fairy Tale Twist feedback](https://swelltype.com/wp-content/uploads/2021/02/fairytale10-feedback.png)
The Zynga folks liked them all, so I constructed a simpler upper & lowercase Text family, along with a fancier, small caps Display family.
These fonts are available through Comicraft as ExcaliburSword.
![fairytale-weights Fairytale weights](https://swelltype.com/wp-content/uploads/2021/01/fairytale-weights-1.png)
In Action
![fairytale20 Fairy Tale twist](https://swelltype.com/wp-content/uploads/2019/10/fairytale20.jpg)
![fairytale30 Fairy Tale book](https://swelltype.com/wp-content/uploads/2019/10/fairytale30.jpg)
![fairytale50 Fairy Tale extra](https://swelltype.com/wp-content/uploads/2019/10/fairytale50.png)
![fairytale60 Fairy Tale daily spin](https://swelltype.com/wp-content/uploads/2021/01/fairytale60.jpg)
![fairytale40 Fairy tale map](https://swelltype.com/wp-content/uploads/2019/10/fairytale40.jpg)