Client: Rovio
Art direction: Toni Kysenius
Rovio spun off the Angry Birds nemeses into a new game, “Bad Piggies”, and commissioned a font for the in-game graphics and branding.
They had used my Comicraft font Battle Cry during the game’s development, so we took that as a starting point.
I made it bolder, with some added hooks and notches to make it unique to the Piggies. Alternate lowercase vowels suggested their irreverent, juvenile spirit.
The Rovio crew said, “Everybody loves them and feels that they really speak the Piggies’ language!”
Completed fonts
In Action

