![avatar-main Avatar](https://swelltype.com/wp-content/uploads/2021/01/avatar-main-1.png)
Client: Lightstorm
Art direction: Anneke Suyderhoud & Joshua Izzo
When I got the call from James Cameron’s company to create a font for their Avatar social media accounts, I was excited, but also knew there would be just a wee bit of pressure to right what some consider one of the great typographic wrongs of the 21st century. Fortunately Lightstorm provided a starting point — the new Avatar logo.
![Avatar-cleanup Avatar cleanup](https://swelltype.com/wp-content/uploads/2020/01/Avatar-cleanup.png)
![Avatar-sketch1 Avatar sketch](https://swelltype.com/wp-content/uploads/2020/01/Avatar-sketch1-e1579733164343.jpg)
![Avatar-sketch3 Avatar sketch](https://swelltype.com/wp-content/uploads/2020/01/Avatar-sketch3.png)
I adapted the shapes from those letters to construct the rest of the uppercase alphabet. I then sketched several versions of each lowercase letter, which we narrowed down to a traditional lowercase and Small Caps.
Read more about my process creating this font in the blog.
![avatar-weights Avatar weights](https://swelltype.com/wp-content/uploads/2021/01/avatar-weights.png)
In Action
![avatar-date Avatar date](https://swelltype.com/wp-content/uploads/2021/01/avatar-date-1.jpg)
![Avatar-wide-Michelle-1 Avatar Michelle Rodriguez](https://swelltype.com/wp-content/uploads/2020/01/Avatar-wide-Michelle-1.jpg)
![Avatar-wide-schedule-1 Avatar 10 year anniversary](https://swelltype.com/wp-content/uploads/2020/01/Avatar-wide-schedule-1.jpg)
![avatar-behindpandora2 Avatar behind pandora](https://swelltype.com/wp-content/uploads/2021/01/avatar-behindpandora2-1.jpg)
![avatar-xmas-collected Avatar xmas & collected](https://swelltype.com/wp-content/uploads/2021/01/avatar-xmas-collected.jpg)
![Avatar-makeup Avatar makeup](https://swelltype.com/wp-content/uploads/2023/08/Avatar-makeup.jpg)
![Avatar-merch Avatar merch](https://swelltype.com/wp-content/uploads/2023/08/Avatar-merch.jpg)
![avatar-comics Avatar comics](https://swelltype.com/wp-content/uploads/2021/01/avatar-comics-1.jpg)