At first glance, Hellafine may look like that certain Swiss sans-serif font you know so well, with its subtle thick/thin contrast and squarish circles.

But no. This is the way we WISH that font looked. With hella tight spacing. With groovy, loopy fs and ts. With an UltraBold that’s actually Ultra Bold.

Inspired by painted street signs in the San Francisco Bay Area in the ’70s and ’80s, Hellafine’s edges and ends feature the lovely flaring sign painters use to make tight, sharp corners, creating letters that are readable from across Market Street through pea-soup fog.