Custom Fonts

I help companies tell the story of their brands and products through original typeface designs.

In the Works

Follow along from A to Z as I explore the typefaces that rise up out of a place and come to define it. Then watch as I create a new font family inspired by each place.

Fifteen SciFi logos in two minutes with the Hyperspace Race Variable Font

Watch me approximate 15 classic sci-fi movie logos from the ’80s and ’90s with the variable font Hyperspace Race. You can set controls for width, weight & slant, plus access two sets of Opentype Alternate letters, and I put ’em all to use here! […]

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A trip through Hyperspace

I just published my first release for SWELL TYPE, Hyperspace Race! Here’s the back story. […]

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Building on decades of experience as a designer of fonts for comic books, video games, TV shows and movies, John Roshell’s Swell Type takes inspiration from the real-world signs and scenery of California, presenting fun, friendly, functional fonts inspired by everything from the Gold Rush and fruit-crate labels to surf and skateboard culture, Silicon Valley, aerospace industry and the entertainment biz.